Ira “Bob” Born: Wiki, Bio, Age, Father of Peeps, Death, Family, Kids

Ira “Bob” Born: Wiki, Bio, Age, Father of Peeps, Death, Family, Kids, Career, Profession, Education, Father, Childhood, Business, Net Worth: Bob Born was a famous businessman in America who has been known as an executive of Just Born Inc., based in Bethlehem, Pennynslavia, which is a producer of a very well-known, ancient, and popular candy, “Peeps”. Bob has revolutionized his family business and came to prominence for his mechanizing processes to produce marshmallow chicks and started to be called the “Father of Peeps”.

Ira "Bob" Born

Who was Ira “Bob” Born?

Bob Born was the chief executive of America’s one of largest manufacturers of marshmallow confections, Just Born Inc. which is his family-owned business industry based in Bethlehem, Pennynslavia.  He has taken the company to another height of success and gained the title of “Father of Peeps”. He was very much indulged in the candy business and he finds it very interesting and catchy. Bob enjoys every part of science, technology, and processing and that is why he got so much dedication to his family business.

Ira “Bob” Born Age, Birthday, and Physical Appearance

The executive of Just Born Inc. began his life on the 29th of September 1924 on the lands of New York City, USA, and was 98 years old at the time of his death. He was a good-looking person with an attractive personality. He has white hair and gray eyes with fair body color. Bob always wore a smile on his face and meet everybody with a kind and positive attitude.

Ira "Bob" Born

Ira “Bob” Born Death

Ira Bob Born has been declared dead by his company, Just Born Inc. on the evening of 31st January 2023. The company wrote on its social media handles that Bob Born peacefully left this world and he’ll be always remembered as a passionate and tireless man for the candy industry. He shifted to Florida after he retired from his job and left this world from that residence surrounded by his family members.

Ira “Bob” Born Childhood, Parents, and Family

Bob Born was born to a Russian immigrant family who came to New York, United States in 1909 and has taken birth on 29th January 1924 in New York. His father’s name was Sam Born, he was a Jew and was born in Vinnytsia, Russia(Now in Ukraine). Sam was a laborious talented, and skilled man who started a candy business with a small retail stall and sell things with a small window. He established a business manufacturing industry of candy with the name Just Born, months before the birth of Bob Born. Later, the Born family shifted to Bethlehem, Pennylsalvia along with his manufacturing industry, Just Born. He spent a lavish childhood with his family which had every comfort and luxury.

Ira “Bob” Born Education and Interests

Bob Born attended a private high school in Bethlehem and graduated from there after which he enrolled in Lehigh University and acquired an engineering degree in physics. Later on, he enlisted in the Navy of the United States where he served as a radar specialist after which the Navy sent him to the University of Arizona for graduate work in math and also to the Massachusetts Institute of Technology for graduation in physics.

Bob was a science adorer and lover who loves to innovate new things. His engineering in physics is proof of that. He also applied to a medical school and was also got the admission but he built an interest in his family business and fell in love with candy, due to which he didn’t go for that.

Ira “Bob” Born’s Career

Bob Born joined the Just Born company in 1945. He has evolved the company by giving it new dimensions. In 1953, Bob Born acquired the Rodda Candy Company which specializes in making marshmallows but it also came up with a drawback that it takes 27 hours to produce the marshmallows. Bob Born, being an engineer uses combined with 1 more engineer and started to develop another machine for marshmallow production. The two-man team has developed a machine that produces the marshmallows in just 6 minutes. Bob got tremendous admiration for his discovery and he was titled the “Father of Peeps”. Bob became the president of Just Born in 1959 and served in the Presidential position for 30 years. He also developed another just-born mainstay, Hot Tamales.

Just Born has become the most memorable and largest manufacturer of seasonal marshmallows which were sold during the Easter festival but began to sell during Christmas and New Year as well and now, it is the most usable candies that are available every day. The current machines of the Just Born company are still based on the design, invented by Bob Born and are presently pumping out around 5 million peeps/day.

Ira “Bob” Born’s Marital Status, Wife, and Children

Bob Born married Patricia Born. He left two children, Ross Born and Sara Born, who will lead his legacy in the future. He left behind his 5 grandchildren and 12 great-grandchildren.

Ira “Bob” Born Net Worth

The estimated net worth of Ira Bob Born, at the time of his death, was between $4 billion to $10 billion.

Below are the details of Bob Born, his age, birthday, family, father, mother, brother, sister, spouse, children, school, education, hometown, profession, Businessman, nationality, body measurements, age, height, weight, eye color, hair color, gender, ethnicity, sexuality, cast, birthday, birthplace, hobbies, address,  zodiac sign, date of birth, religion, and net worth.

Father of Peeps’ Information Table

Name Bob Born
Nickname Father of Peeps
Gender Male
Profession Businessman
Height (approx.) Not Known
Weight (approx.) Not Known
Figure Measurements (approx.) NA
Eye Colour Gray
Hair Colour White
Date of Birth 29th September 1924
Age (at the time of death) 98 Years Old
Birth Place New York City
Zodiac sign/Sun sign Libra
Nationality American
Hometown New York and Florida
Death date and place 31st January 2023 Florida
College/University Lehigh University, University of Arizona, and Massachusetts Institute of Technology
Educational Qualification Graduate
Religion Jewish
Ethnicity Russian-American
Caste Not Known
Address Florida, USA
Hobbies/Interests Science and technology
Marital Status Married
Affairs/Boyfriends/Girlfriends Not Known
Sexuality Straight
Parents Father: Sam Born

 Mother: Not Known

Siblings Brother: Not known

Sister: Not Known

Husband/Wife/Spouse Not Known
Children Ross Born and Sara Born
Net Worth $4-$10 billion

Social Media Accounts:

He was not available on any social media platform.

Some Lesser Known Facts About The Father of Peeps

  • He was the only son of Sam Born.
  • He mechanized marshmallow manufacturing machine designs, that are still used in today’s machines and are producing more than 5 million peeps daily.
  • Bob Born holds a degree in engineering in physics.
  • He has 2 kids, Ross Born and Sara Born.


1. Who was Ira Bob Born?

He was a businessman and a former executive of the American marshmallow manufacturing company, Just Born.

2. How old was he at the time of his death?

He died at 98 years of age.

2. When did he become the President of Just Born company?

In 1959.

3. Who was the founder of Just Born company?

The father of Bob Born, Sam Born was the founder of the Just Born company.

4. What was the religion of Bob Born?

He was a Jew.

6. What was his net worth?

In between $4 billion to $10 billion.

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