With e-commerce booming and countless competitors clawing for attention, how do you make your new clothing line stand out?
Spoiler alert: it all starts with the name. A catchy, memorable, and downright stylish brand name is like the little black dress of your business—timeless, elegant, and impossible to ignore.
But let’s be real for a second—coming up with the perfect clothing brand name can feel like wrangling a cat in a designer boutique.
One minute you’re vibing with something cool and edgy, and the next it sounds like a bad fashion faux pas. It’s stressful. But don’t worry, I’ve got your back!
In this post, we’ll not only help you brainstorm the most eye-catching, personality-packed names but also guide you through the key factors that make a brand name unforgettable.
Whether you’re crafting luxurious couture or laid-back streetwear, you’ll find inspiration that resonates with your vision.
Ready to find the name that turns heads and drops jaws? Let’s get started!
How to Name Your Clothing Brand?
Naming your clothing brand is a crucial step in establishing your brand identity. Here’s a step-by-step guide on how to name your clothing brand:
- Define your brand: Identify the unique aspects, values, and target audience of your clothing brand.
- Brainstorm keywords: Generate a list of relevant words related to fashion, style, and your brand’s essence.
- Combine and refine: Mix and match keywords, explore different combinations, and refine the options.
- Research availability: Check the availability of domain names and social media handles for your shortlisted options.
- Seek feedback: Share the potential names with trusted friends, family, or focus groups for their opinions.
- Select the best name: Based on feedback, choose a name that resonates with your brand and captures its essence.
What is a Good Clothing Name?
A good clothing brand name possesses several key factors.
It should be unique, capturing the essence of your brand identity.
Memorable and catchy names make a lasting impression on customers.
Additionally, the name should be relevant to your target audience and evoke a sense of quality and style.
Striking the right balance between creativity and simplicity is crucial for a good clothing brand name.
- Relevance: The name should be relevant to the type of clothing you offer or the overall brand concept.
- Memorability: A good clothing name should be easy to remember. Consider using catchy words, unique combinations, or playful elements that stick in people’s minds and make your brand stand out from the competition.
- Descriptiveness: The name can provide some insight into the style, quality, or purpose of the clothing line.
- Brand Identity: The clothing name should align with your desired brand image or target audience.
Let’s Start with Fitness Clothing
Fitness clothing is a booming industry, and the competition is fierce.
To stand out, your brand name needs to exude energy, movement, and motivation.
Fitness apparel brands often reflect action-oriented, powerful, or performance-based words to create an instant impact.
- FitFlex
- ActivFit
- PowerFlex
- EnergizeSport
- MotionGear
- Active Plus
- Annie’s Athleisure
- Brown berry
- Champ Camp Sportswear
- Champions
- Copper bust
- drapes
- Dream Garb
- Eleven ++
- Esporto Maniac
- Every Wears
- Exerciso
- Fab & Fit Activewear
- Gironetic
- Good American
- Gymwears
- habiliments
- Hydrocean
- Knigh tingale
- Land Now
- Pentagon
- Shapeme Fitness
- Shapetastics
- Shot clock Clothing
- Sports Street
- State I am
- Strong Muscle Shirts
- Sweat and Strut
- Sweaty Betty
- The Hookup Apparel
- Tigerie
- Tracka
- Tway
- Ultra play
- Viable
What are Some Examples from the Clothing Brand Name Generator?
If creativity isn’t your strong suit or you’re just feeling stuck, brand name generators can be a game-changer.
These tools use algorithms to generate unique and catchy names based on your input keywords.
Here are some examples:
- Dapper Duds Clothing
- The Threaded Boutique
- Urban Outfitters
- Glamourous Couture
- Fancy Threads
- Style Fashions
- The Fashion Wardrobe
- Fab Threadz
- Tailored Threads Clothing Co.
- Fashionality
- The Knotty Rack
Baby Clothing
Baby clothing brand names need to evoke a sense of warmth, love, and cuteness.
Think soft, adorable, and heartwarming.
Parents are drawn to names that feel nurturing or playful.
Here are some baby clothing brand name ideas:
- Babies R Us
- Baby Basics Co.
- Baby Blue
- Baby Boutique
- Baby Bum
- Baby Couture
- Baby Dreams Boutique
- Baby Elegance
- Baby Happy Joy
- Baby Kisses
- Baby Love Infant Clothing Shop
- Baby Modern
- Babylicious
- Babyz
- Bambino Born
- Bound to be Happy
- Dearest Diaper
- Dotty Daiseys
- Kiddy Corner
- Little Sprouts
- Lovable
- Perfect Crib
- Princess & Co
- Smart Baby
- XS Baby Clothing
A great baby clothing brand name should appeal to parents’ emotions while reflecting the softness and innocence of baby fashion.
Catchy Names
Catchy names are crucial because they linger in your customer’s mind.
A catchy name isn’t just about sounding cool—it’s about being memorable and creating an instant connection.
Some of our favorite catchy names include:
- Chic Lab
- Chic Logic
- Chic Way
- Chicity
- Closet Chic
- Couture Engine
- Couture Future
- Couture Village
- Dapper Plus
- Drip Fuel
- Fab Drop
- Fab Lab
- Fab Now
- Fably
- Fashion Pass
- Glam Palace
- Glam Shack
- Glamly
- Glamour Scape
- Glamour Signal
- Style Grid
- Style Lab
- Style Loop
- Style Port
- Style Spot
- Style View
- Style Way
- The Chic Connection
- The Chic Project
- The Dapper Connection
- The Fashion Club
- The Glamour Studio
- The Sleek Studio
- The Style Club
- The Style Factory
- The Style Project
- The Vanity Project
- Trousseau Lab
- True Armoire
- Wardrobe Press
A catchy name should make people do a double-take and think, “That sounds interesting—tell me more!”
Creative Solutions
When it comes to fashion branding, standing out is not just an option—it’s a necessity.
While names like Ralph Lauren and Tommy Hilfiger exude a sense of timelessness, they don’t necessarily grab attention the way modern, quirky, or bold names can.
In today’s fast-paced fashion world, you need something that makes people stop scrolling and say, “Wait, what’s that?”
Here are some creative solutions for your clothing brand naming dilemma:
- Ann Dress Shop
- Bare Leather
- Beast Collection
- Bright Beginnings Boutique
- Clothes Connection
- Dana L. Wells
- Epoch Clothing Company
- Fashions of Asia
- Flavor Street Wear
- Flow Motion
- Foam Cloth
- Jeans of War
- Kidz Lifestyle
- M&S Western Wear
- Outfit the Box
- Peacock Designs
- Prim & Romper
- Pyramid Designs
- Retro City Vintage & Collectibles
- Sassy Gowns
- The Pink Uniform
- The Style Place
- The Thrifty Designer
- Venue Baby clothing
- Vision Couture
- White Wolf Designs
- WildSide Clothing
To create a truly unique name, consider blending unexpected elements, playing with words, or even creating something entirely new.
Use alliteration (like Bright Beginnings) or rhymes (like Prim & Romper) to make your brand name roll off the tongue. You can also draw inspiration from cultural references, mythology, or historical fashion trends.
Exotic Names
If your clothing brand is meant to ooze sophistication, flair, or a sense of wanderlust, an exotic name can make it feel more premium and adventurous.
An exotic name doesn’t just sound fancy—it transports customers to a different world, making them feel like they’re wearing more than just fabric—they’re wearing a story.
- 1000 Acres Clothing Store
- 57 Boutique
- Absolutely Anything & Everything
- Adorably Whimsical
- Adorent Boutique
- Attitude Clothing
- Attitude Couture
- Buttoned Up Closet
- Crush Love
- Designer Fashion Gallery
- Distinctive Fashions
- Dressed for Success
- Enchanted Forest Clothing Store
- Ezebee
- Fab-u-la’s
- Flaunt Fashion
- Fleece Factory
- Generation Love
- Hippie Stuff
- I Need That Shirt
- Just Fabulous
- Leafy
- Look Good, Feel Good!
- Pretty in Pink Boutique
- Queen For A Day Closet
- Red Moet
- Secret Closet of Solon
- Seven Fashion
- Small Treasure Closets
- The Big Suit
- The Colorful Closet
- The Fashion Factor
- The King’s Closet
- The Snug Den
- This Is Fashion
- Threads & Things
- Too Cute Boutique
- Trendy Attire
- You Want It
- Ziva Style
Names to Highlight Elegance and Luxury
If your clothing brand aims to make a statement of sophistication and exclusivity, your brand name must echo that sentiment.
Names that hint at elegance or luxury are typically sleek, polished, and ooze class.
- Angelwings
- Chace Vintage
- Crumpled Clothes
- Delight Fashion
- Diva Bridal Fashion
- Eagle Outlet
- Esquire Menswear
- Fancy for Summer
- FashionSetGo
- GlamourJet
- Innovative Baby Clothing
- Lily Collective
- Lofty Lingerie
- My Clothes Store
- My Lollipop Kids
- Orchid Clothing
- Petal Rose Company
- PitchStyle
- Plains and Prints
- Rara Avis Couture
- ReadyAttire
- Red Star Dresses
- Red Wing Outlet
- Roma Fashion Clothing
- RoyalAttitude
- SexyWest
- Sharp Suits
- SkilledStyle
- Spotlight Clothing
- Stasis Apparel
- StyleFalcon
- Sun City Clothing
- Temptation Fashion
- TeraClothing
- The Sole Apparel
- TKL Lifestyle
- TrendyAndStylish
- TrendyAura
- Windhouse Fashion
Streetwear
Streetwear brands need names that sound edgy, bold, and unapologetic.
Whether it’s skate culture, urban fashion, or hip-hop-inspired looks, the brand name should resonate with the attitude and lifestyle of your target audience.
- Aqua 4 Swimwear
- Blue Chic
- Blueberi
- Buckaroo
- Combo Clothing Vault
- Cowboys
- Destiny Intimates
- Doodles
- Freckles
- Freshta Wear
- Jillian B. Jean Co.
- Lil’ Boss
- Lovely Lady Clothing
- Maria Mony
- Oh, My Garments!
- Outfit Archive
- Passion Petals
- Periwinkles
- Pink Grapes
- Playdate
- Rosebuds for Girls
- Seam and Zipper
- Season’s Play
- See Ever
- Shortie’s
- Smarty Pants
- Sugarplum
- Tadpoles Children’s Apparel
- The Juicebox
- Upcycle Clothing
- Urban Vogue
- Willow Wood
Focus on Being Unique
The fashion industry is crowded, and if you want to make your mark, your brand name must be distinctive and creative.
A unique name does more than just sound good—it creates curiosity, sparks conversations, and becomes inherently linked with your brand’s personality.
- 24 Karat Klothing
- 6th Avenue Streetwear
- Alythea
- Aqua 4 Swimwear
- Ark & Co.
- BB Dakota
- Chickadee
- Cuba Cut
- Dead Threads Jeans
- Debut
- Eva
- Fashion
- Forester Flannels
- French Sole
- Hilltop
- Hot Threads Dancewear
- Hourglass Jeans
- Jade
- Just Black
- Leather Or Lace
- London Britches
- Mimosa
- Phoenix
- Pink Jasmine Loungewear
- Proud Mama Maternity
Rehab - Tribal Jeans
- Vault Clothing Co.
- Yest
In a market saturated with brands, a unique name becomes a powerful tool for differentiation. It sets your brand apart and makes it easily identifiable, even among similar products.
It’s not just about being clever—it’s about making sure no one else sounds like you.
Urban Clothing
Looking for something artsy to match the aesthetic of your urban brand-name clothing?
Use these to express your style:
- A’reve
- Bailey 44
- Chantelle
- Children’s Wear
- Chris & Carol
- Classy Missy
- Coco + Carmen
- Fahrenheit
- Glyder
- Heartloom
- Hunny Bunny Baby
- L’atiste
- Legacy
- Luna Boutique
- Mouse Creek Trading Co.
- Mystree
- OC Avenue
- Orchid
- Pas De Deux
- Pumpkin Clothing Co.
- Qupid
- Seychelles
- Tater Tots
- Thistle & Clover
- Urban Touch
- Valley Green
Now take a look at already existing brands that are leaders on the market.
Top 10 Clothing Brands Starting with W
Sometimes you might want your clothing brand name to start with a specific letter for branding consistency or alphabetic preference.
For instance, names starting with “W” often sound strong, stylish, and confident. Here are the top 10 established clothing brands that start with “W” to inspire your own naming ideas:
- Wrangler
- Weatherproof
- Woolrich
- Wilsons Leather
- Wrapsody
- Weekender
- Wacoal
- White House Black Market
- William Rast
- Wolverine
Top 10 Clothing Brands Starting with V
Names starting with “V” often carry a sense of elegance, sophistication, or an avant-garde flair.
They can sound luxurious and high-end, making them perfect for brands that aim to convey prestige.
- Versace
- Victoria’s Secret
- Vans
- Valentino
- Vineyard Vines
- Van Heusen
- Volcom
- Vivienne Westwood
- Vince
- Volcom
Top 10 Clothing Brands Starting with E
When it comes to names beginning with “E”, the vibe is often energetic, elegant, or eco-friendly.
This letter works well for brands that want to emphasize sustainability, style, or sophistication.
- Emporio Armani
- Everlane
- Express
- Elie Saab
- Eileen Fisher
- Escada
- Etro
- Ermenegildo Zegna
- Esprit
- Eddie Bauer
Names starting with “E” can suggest energy, excitement, or elegance. Choose a name that aligns with your brand’s spirit—whether it’s eco-friendly, elite, or effortlessly stylish.
Top 10 Clothing Brands Starting with X
Finding a brand name that starts with “X” is a unique challenge since there aren’t many words that naturally begin with this letter. However, “X” brands often feel modern, edgy, and forward-thinking.
- Xirena
- Xacus
- Xhilaration
- Xelement
- XCVI
- Xuba
- Xacus
- Xuma
- Xersion
- Xcel
Since “X” naturally gives off an edgy and futuristic feel, use it to your advantage. Think about combining it with words that convey motion, technology, or a unique lifestyle.
Top 10 Clothing Brands Starting with S
The letter “S” is one of the most versatile and stylish letters to start a brand name with. It gives off a sense of smoothness, sophistication, and style.
- Supreme
- Stella McCartney
- Saint Laurent
- Salvatore Ferragamo
- Spanx
- Superdry
- Sandro
- Scotch & Soda
- Steve Madden
- Skechers
“S” names tend to sound smooth, sleek, and stylish. They are easy to pronounce and often memorable, which is why they work so well in fashion branding.
Conclusion
These were some of our favorite names, but there are plenty of clothing brand names that are possible. Just be creative!
